Vilac

Alternative to plastic toys from global toy groups

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Description

Vilac is a French wooden-toy maker in Moirans-en-Montagne, in the Jura, that has turned, sanded, lacquered and decorated toys in its own workshop since 1911, using beech, hornbeam, alder and box from French forests.

The company is an SAS registered in Lons-le-Saunier. Its history page says its wooden toys come from sustainably managed forests, and that toys it can’t make in France are made abroad; it doesn’t say what share that is. Its toys meet the European toy safety standard EN 71 (parts 1 to 3), tested by laboratories such as SGS, Intertek, Eurofins or Bureau Veritas, and a “fabrication française” section lists the toys made in the Jura.

The range covers pull-along animals, cars, building planks, rattles, musical toys, ride-ons and decorative pieces, many in bright lacquered colours. In the online shop in November 2026 a mini wooden roadster cost €14.90, an Eiffel Tower yo-yo €9.90, a box of 200 Batibloc building planks €44.90 and a metal ride-on €129.90.

Strengths

  • Many toys are still made in its own workshop in the Jura, a toy-making region, from French wood.
  • They meet the EN 71 safety standard, with tests by named independent laboratories.
  • Wooden toys like these are sturdy enough to be passed from child to child.

Weaknesses

  • Part of the range is made abroad, and the site doesn’t say which share or where.
  • No FSC or PEFC certificate is named for the wood, only the company’s own statement of sustainable forests.
  • The pages read don’t say who owns the company.

Who it is for

Parents and grandparents in France who want sturdy wooden toys for babies and young children, and look for the ones made in the Jura.

Sources

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