Ethiquable

Alternative to supermarket coffee, chocolate and juice from multinational brands

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Description

Ethiquable is a French worker cooperative (Scop) from Fleurance, in the Gers, that sells organic fair trade food: chocolate, coffee, tea, juice, rice, sugar, spices and snacks, bought from cooperatives of small farmers in Latin America, Africa and Asia, and from French farmers’ cooperatives too.

Founded in 2003, it is owned by its employees: in 2025, 126 of its 168 staff were members, and turnover reached €93 million. It works with about a hundred producer cooperatives, nearly 49,000 farmers in 29 countries by its own count, and sells some 300 products, all organic and fair trade, in about 10,000 supermarkets and specialist shops in France. Its French range, formerly sold as “Paysans d’ici”, comes from 1,200 organic farmers in 14 cooperatives.

Chocolate makes up half of sales. Since 2021 the bars have been made in its own factory in Fleurance, a €20 million building powered partly by solar panels and a long-term contract with Enercoop. The cooperative says it usually pays $4,000 to $4,500 a tonne for cocoa, above the market price. When world cocoa prices climbed from $2,500 to more than $10,000 a tonne, it borrowed €7.6 million in 2025 to keep pre-financing its partner cooperatives, and raised its chocolate prices by about 10 %.

Strengths

  • A cooperative owned by its employees that buys from small farmers’ cooperatives.
  • Organic and fair trade, sold in ordinary supermarkets across France.
  • A page on each producer group, and cocoa bought above the market price.

Weaknesses

  • More expensive than the cheapest brands, and chocolate rose by about 10 % during the cocoa crisis.
  • Coffee, cocoa and tea travel a long way from the producing countries.

Who it is for

Shoppers in France who want fair trade products in their usual supermarket.

Sources

  • Terra Etica (Café Michel)

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  • GEPA – The Fair Trade Company

    GEPA – The Fair Trade Company is a German fair trade importer founded in 1975 and based in Wuppertal. It sells coffee, tea, chocolate, honey, cocoa, sugar, spreads and handicrafts bought from…

  • Cafédirect

    Cafédirect is a British Fairtrade coffee company founded in 1991 by Oxfam, Traidcraft, Equal Exchange and Twin Trading, with two coffee producers on its board and a certified B Corp since 2018.

  • Lemonaid

    Lemonaid is a Hamburg brand of organic, Fairtrade-certified lemonades that gives 5 cents from every bottle sold to its own charity, Lemonaid & ChariTea e.V., which funds projects in the countries…

  • Cooperative supermarkets (La Louve and others)

    A cooperative supermarket belongs to its customers: each member buys shares, works a few hours a month in the shop and buys food there at lower margins than in ordinary supermarkets. Only members can…